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Expanding the BMEM Framework (Behaviour, Motivation, Emotions, Mechanics)

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BMEM Header 1 Expanding the BMEM Framework Behaviour Motivation Emotions Mechanics

Designing Gamified Systems with Emotional Depth

Gamification is far more than sprinkling points and leaderboards over a system and hoping for the best. Real success lies in crafting meaningful experiences that connect with users on a deeper level. That’s where the BMEM Framework—Behaviour, Motivation, Emotion, and Mechanics—comes into play. It provides a robust foundation for designing systems that not only engage and entertain but also inspire and resonate.

This guide explores the framework in its entirety and delves deeply into how each element integrates with the others. By connecting Behaviour, Motivation, Emotion, and Mechanics, you’ll create systems that truly matter. Read More ...

AMP, iAMP or AIM – You Decide!

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Otions1 AMP iAMP or AIM 8211 You Decide

My latest post about setting goals got a little conversation going with my good friend Bernardo Letayf of BLUErabbit

He was saying that it made more sense for my new AMP Goal Setting framework (Achievable, Measurable, Progressible Goals) should be AIM – Achievable, Incremental, Measurable, because I talk a lot about Incrementally Achievable goals in the post. Now, as it happens I had considered this, but I was really wanting to push the idea of progress as well. So what do you think?

  • AMP – Achievable, Measurable, Progressible goals
  • AIM – Achievable Incremental, Measurable goals
  • iAMP – Incrementally Achievable, Measurable, Progressible goals

I actually like iAMP truth be told – very early 2000s 🙂 Read More ...

AMP up your Goals and Smash those New Year’s Resolutions!

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Amp banner AMP up your Goals and Smash those New Year 8217 s Resolutions

2023 is underway now and most of us have probably already given up on our goals for the New Year! You are not alone though, a study in 2021 found that two-thirds of us give up our New Year’s Resolutions within a month!

There can be many reasons for this, but in my experience, it more often than not is down to unrealistic and unachievable goal setting. “I’m going to go to the gym every day”. “I’m going to practice my scales for an hour every day”. “I’m going to do 10,000 steps every day” etc etc etc. Read More ...

Gamification, RAMP and Christmas

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5rghnbteplg Gamification RAMP and Christmas

Christmas is almost on us and it feels like a great reminder (again) about the dangers of Over Justification Effect!

Whatever your beliefs, it is easy to get wrapped up in one aspect of Christmas – getting presents. It seems that to some it is a right for surviving another year, their reward for not going postal, a pat on the back for being a decent human.

However, those are the extrinsic rewards that hook us into Christmas. They are not the real meaning of Christmas. Consider it from a RAMP perspective. Read More ...

Relationships Between HEXAD Types

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Type relationships Relationships Between HEXAD Types

It’s been a while since I wrote about the HEXAD user types, but the world does not stand still and I keep seeing them turning up in academic papers – which is amazing, so I thought it time to say a few words on things that have repeatedly come up!

I was inspired by a recent paper by Ana Cláudia Guimarães Santos, Wilk Oliveiraa, Juho Hamari and Seiji Isotani called “Do people’s user types change over time? An exploratory study ” You can grab a copy here.

Without spoiling too much, they come to many conclusions about the types, but one that stuck out for me was

“the dominant user types can not be considered stable.”

There were also a few comments around Free Spirits and Disruptors being a touch difficult as well!

“Disruptor and Free Spirit presented reliability results slightly below the acceptable […] might highlight the necessity of the improvement of Disruptor and Free Spirit sub-scale or further analysis of these user types” Read More ...