motivation

Expanding the BMEM Framework (Behaviour, Motivation, Emotions, Mechanics)

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BMEM Header 1 Expanding the BMEM Framework Behaviour Motivation Emotions Mechanics

Designing Gamified Systems with Emotional Depth

Gamification is far more than sprinkling points and leaderboards over a system and hoping for the best. Real success lies in crafting meaningful experiences that connect with users on a deeper level. That’s where the BMEM Framework—Behaviour, Motivation, Emotion, and Mechanics—comes into play. It provides a robust foundation for designing systems that not only engage and entertain but also inspire and resonate.

This guide explores the framework in its entirety and delves deeply into how each element integrates with the others. By connecting Behaviour, Motivation, Emotion, and Mechanics, you’ll create systems that truly matter. Read More ...

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Creating a Balanced System for All User HEXAD Types: An Evolving Perspective

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Hexad banner 1 Creating a Balanced System for All User HEXAD Types An Evolving Perspective

Designing a system that works for everyone isn’t a simple task. It’s more like trying to build a jigsaw puzzle while the pieces keep changing shape. But that’s exactly what makes it interesting, isn’t it? The Hexad Framework gives us a good start by identifying six key user types—Players, Achievers, Socialisers, Free Spirits, Philanthropists, and Disruptors. Each has its quirks and motivations, but these aren’t fixed in stone. People grow, and their motivations evolve.

This isn’t about creating a system that forces users into static categories. It’s about recognising that motivations shift over time and building something that adapts and supports that evolution. Read More ...

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Behaviour Change: COM-B and the 4 Pillars of Change

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Combchange Behaviour Change COM B and the 4 Pillars of Change

What follows is an example of how to combine my Four Pillars of Change with a proven behavioural change model – COM-B. We will be using bounce rate on a website’s homepage as the behaviour we wish to change. Companies often struggle with high bounce rates on their websites, indicating a disconnect between the website and its audience. However, with a little understanding of behaviour, we can start to sort this.

Understanding User Behaviour: The Key to Success

So, the first piece of the puzzle to creating an effective homepage is to understand user behaviour then design a user experience specific to what users want and need. Read More ...

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10 Years of HEXAD

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10 years of hexad 10 Years of HEXAD

Well, I just realised that I may have missed the 10-year anniversary of the HEXAD!! (Try the new 12 question quiz!!)

I think I actually created the HEXAD in 2013 – but it is a bit fluffy as it went through so many iterations before the HEXAD was finalised! Below you can see some of the evolution. There was much more than this of course.

One of the things building this taught me was that you are not always right! I too many missteps and had a lot of help. Richard Bartle, Amy Jo Kim and Nicole Lazaro all gave me loads and loads of help as I developed the types. Read More ...

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Expert’s Warning: Master AI, Data, and Gamification or Risk Going Out of Business in 5 Years!

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Made you look, made you stare, made you mess your underwear!

We have all seen the headlines like “Expert says if you don’t know AI, you won’t be in business next week”. But the truth is, that’s bollocks.

Now, you may not be in as great a shape as those in a similar line of work that do understand AI, but you won’t be out of business if you remember this one simple rule. People make a business.

The truth is that most people don’t even understand what any of this stuff is. AI isn’t AI for the most part, it is just clever algorithms (even ChatGTP agrees with me there – see the end of this post). Very few people really understand data and big data, they just think it is Google Analytics. Even fewer seem to understand Gamification still, relying on parlour tricks rather than good game and behaviour-based design. Read More ...

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