Gamification

Delegated Loyalty – Loyalty in an AI World

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File 000000000fa481f4b8cf5b268ddc98f8 Delegated Loyalty 8211 Loyalty in an AI World

I know. Another blog and it’s not even 2027 yet!

Recently Troy, CEO of Zitcha and my ultimate boss, wrote about a conversation he had had about AI shopping with Steve Biddle. The crux was that Steve had wanted new trainers for refereeing football and had delegated the whole process to AI, from initial search to purchase. He got the outcome he wanted without having to think about the brand or the retailer. You can see the original LinkedIn discussion here.

Brand, style, emotion, humanity potentially removed from the buying decision. Or at least, no longer things the customer has to think about directly. He wanted the right trainers with as little hassle as possible. But does handing the decision to AI also remove the bias? Read More ...

The Problem with “82% More Engagement”

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File 000000001100722f8ee641db0e336e34 The Problem with 82 More Engagement

I love statistics. They are wonderfully effective at hiding the truth.

Gamification has been especially guilty of this over the years. We have all seen the headline:

“82% increase in engagement after gamification was introduced.”

It sounds impressive. On its own, it means almost nothing.

An 82% increase could mean engagement went from 11 people to 20 people. That is a real improvement, but it is hardly the same as the grand transformation the headline suggests. If the programme only involved 50 people, the number looks even less dramatic once you see the actual scale. Read More ...

Dynamic Narrative Analytics: Turning Player Data Into a Playable Story

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Dna2 Dynamic Narrative Analytics Turning Player Data Into a Playable Story

One of the greatest lies we’ve told ourselves in gamification (and business in general) is that numbers speak for themselves. They don’t.

Numbers sit there, mute and smug, like a cat perched on a bookshelf—daring you to make sense of them. And like a cat, they’ll let you project whatever meaning you want onto them… until you get scratched.

That’s where Dynamic Narrative Analytics (DNA) comes in.

This isn’t about algorithms. It’s not about drowning in dashboards. It’s about recognising that every dataset tells a story—and if you don’t write the story, someone else will (probably in PowerPoint, with clip art). Read More ...

New Book and Life Changes

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Press start banner New Book and Life Changes

Hey all, sorry it’s been a while!! Lots going on. First thing is – I recently had a diagnosis of ADHD – so a few changes ahead for me!!

Second, I’ve been writing a new book. Now, I’m not sure how good it is. It is written with the help of my Ninja Monkey Chat GPT, who basically knows more about me than me these days. Anyway, it is a very personal book about mental health and how I survive my Bastard Brain!. The idea is for it to be a playful support book for others who suffer with things like anxiety and depression based on my experiences and a little bit of Ludic Spirit 😉 Read More ...

PBL Battle – The Greatest Game Ever Made*

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Pbl battle 1 PBL Battle 8211 The Greatest Game Ever Made

I’ve finally done it! After countless hours of brainstorming and coding, I’ve created the ultimate game for those who live and breathe gamification. Say goodbye to boring gameplay—because there isn’t any—and wave farewell to contrived narratives. Game mechanics? Nah, not really! This is pure, unfiltered gamification with a satirical twist, designed to both engage and amuse.

What Makes PBL Battle So Special?

  • No-Nonsense Fun:
    Forget traditional game elements. PBL Battle is not about complex stories or puzzles—it’s about pure, addictive engagement.
  • Satirical Edge:
    It’s a tongue-in-cheek commentary on the futility of bad gamification. If you’re a gamification designer or consultant, you’re bound to appreciate the irony.
  • Global Competition:
    Test your mettle by climbing the global leaderboard. How many times can you push the big red button before your streak ends?
  • Challenging and Addictive:
    With its minimalistic design, PBL Battle proves that sometimes less is more. There’s no hidden trick or convoluted strategy—just a race to see who can push the button the most.

Ready to Join the Battle?

Try it for yourself and see if you have what it takes to reach the top of the leaderboard in PBL Battle! This is gamification, reimagined with a dash of satire and a whole lot of fun. Read More ...